Data is the most important asset of any company. It is the backbone of a company and the core of many business intelligence and interaction with customers.  However, it is not surprising many companies lack the  expertise for this tedious and time consuming process.  It is not easy.       An accurate database is the result of planned and deliberate efforts to update, maintain and constantly process new incoming information.                                         

At SR Data Dynamic, we do things the practical way to protect your database and keep them orderly and updated, so that all information is at a snap of the fingertips. 

Data Updating / Cleansing / De-duplication
Are there duplicate records due to different data sources, typing errors or non standard formats. How much money is actually wasted on printing and sending newsletters, product updates and correspondences to members with outdated and invalid mailing addresses?   
What image does it portray about the company to the recipient ?

Rubbish In, Rubbish Out.  Hence clean and accurate data is the first step to any marketing initiative.   We understand all these too well and have the ready technological and manpower expertise to keep it standardized and accurate.

Data Profiling / Segmentation / Categorization
Data profiling provides a blueprint of the data you have.  We have got to work out  what information to capture and what to discard, the relationship between the various fields. Then we can analyze current statistics to uncover a gold mine of information on your customers.  Who they are, their buying patterns , demographics, age, income, occupation, marital status. 
We then work out a list of prospects that match the same characteristics as your current best customers and target them.

Data Integration
How do we store our data currently ?  We saved them in individual files right ?
The sales team might keep a set of data on his customers in his own format and remarks.
Maybe Admin has a legacy accountancy system that keeps tracks of outstanding payments from clients.
The boss wants to know the business so he cut and past what he need from the admin and sales to create a new file and the story goes on...
One day, the key appointment holder leaves or times makes one forgetful about the thousands of files individual purpose and location Crucial information is lost when we need it and the problem starts.

Data Integration means to combine all the different sources of information. Data gathered via telephone, fax and the Internet must be channeled to one source, which will construct a more in-depth profile of the customers. So that everyone is updating and viewing uniform accurate data, having the correct business intelligence and making the correct decisions.

Data Warehousing / Backup
Disaster can strike, when and where least expected.  The same can be said of important data stored on your computers.  With the increased dependence of businesses on IT, damage or loss to business data can be catastrophic.  Financial accounts, email, customer data, contracts, invoices are just some examples of data that businesses simply cannot afford to lose.  Broken hardware can be replaced and software can be reinstalled, but data lost is gone forever. 
It is therefore essential to have a back-up strategy for your company's data.