Resources An article on Database Management by NTU A very useful article that sums up lead generation by veterant Ray Jutkins White Paper : Advantages of Lead Generation

Basically Targeted Database Marketing is to put ourselves in the mind of different segmented group of customers, to analyze what is it about your product that they like.
Price? Customer Service? Design ..It varies from person to person.
For example, guys may be more concern about the technical specifications of a car, while ladies might be more into the design and color. 
What makes them buy?  We then zoom in and trigger their "hot buttons" individually.

Precision Marketing
"When you try to sell to everyone, you end up selling to  no one."     Although your products or services may be suitable for everybody, there are some people who will need or want them more than others. Your goal is to find out who are your most ideal prospects - the ones who are actually interested in (and can afford) what you're selling. And then target them with your irresistible offer.

Sales Lead Generation
"The best man, to the best job, to the best work done"
In sales lead generation, we do the cold calling and separate the prospects from the suspects. Leave it to us to qualify and to search out the prospect that is most likely to buy your product.  Your highly skilled, highly paid sales person should be doing what they do best, and most profitable for the company- Sitting in front of decision makers and closing the sale!

Call List / Mailing List / Telemarketing List Rental
Lists are a dime a dozen - but a highly targeted, accurate, clean list of your best possible prospects is worth its weight in gold! A quality telemarketing /mailing list plays an integral part in the success of any  campaign. The right list can produce tremendous profits. The wrong list  will surely yield dismal failure; wasting your time, energy and resources.
We have partnered with industry leaders, done detailed research, updating customer modeling and profiling to ensure that the list we provide immediate access to your ideal prospects for your products.
Some of our listings include :

Sponsorship Marketing / Data Acquisition Programmes
We are constantly sourcing for the best lists to present to our customers.  Throughout the year, we sponsored cash and prizes in many major events such as exhibitions, contests and lucky draw around the region to bring you the best data possible.  Past sponsorships include travel packages, car, IT products and cash.
If you are sourcing for sponsorship or wish to generate some additional revenue from your data for an upcoming event, give us a buzz !

Email / SMS Marketing
Email and SMS promise the speed and instant respond in any marketing campaign.
Being an end to end total solutions provider, SR Data Dynamic Email and SMS solutions integrate seamlessly with our data products to reach out to the customer.

Telemarketing
 Telemarketing has exist for ages and is still extremely relevant in any business today because of its effectiveness.  It could be an extension of your current sales force or it could support your current sales team with appointment fixing and customer support. 
In a good telemarketing campaign, the increase in sales to a business is overwhelming.